UX can be defined as enhancing customer satisfaction through a user-centered design. It is not just about how a product looks or feels but how it works. It is crucial that UX designers can understand the needs and goals of their users to create an engaging experience for them. A good UX designer will always think about what the customer wants and needs when designing a product. They will also take into consideration how people use the product and what their expectations are of it. UX design is an integral part of the digital landscape. It is a process that can be improved with time and practice. The most important part of UX design is to have a holistic approach. Before designing anything, the designer should have a broad understanding of the user’s needs, goals, and motivations. It encompasses many design aspects, such as user research, prototyping, and usability testing. The holistic UX approach considers the user's needs and goals from every angle. It's about understanding the user's context and applying it to all parts of their experience. An excellent example of this would be how Spotify uses UX to make it easy for users to find new music by considering their preferences, location, time of day, and more. Daniel Ley shares a lot of valuable insights on our podcast. Watch or listen to the entire episode to know a lot more.
Daniel explains how and why UX should be included in a development process. He gives insights from his experience and answers the question "why UX should be a team sport".
A full-fledged live webinar that was hosted by Amplifyn, on how to overcome this issue and everything you need to know about design systems.
How designers and developers work together to realize modularity and reusability in web frontends. Behind a simple requirement there are many complex issues: e.g. which customer channels have to be served, which backend systems have to be integrated?